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Beware Of Fake Reviews And Fake
"Negative Reviews" Websites...
Dear Valued Reader,
This is
Ewen Chia and thanks
for visiting and reading this article I wrote for
you.
First, as a quick
introduction,
I’ve been marketing online since 1997. Over
the years I've personally
helped thousands of students achieve real success on
the internet.
I’m also well-known as
"The World's #1 Super
Affiliate" and the author of the #1 international
bestselling book,
“How I Made My First Million On
The Internet…And How You Can Too!”.
One of the skills I’m best
known for is “Affiliate Marketing”, the business
model of making commissions through the marketing
and selling of other companies’ products and
services.
It’s with Affiliate Marketing in mind that I’m
writing this article, which is long overdue in my
opinion.
Have you ever searched the search engines and saw
websites ranking for “author name + scam”, “author
name + product name” or “product name reviews” etc.?
This is an affiliate marketing strategy known as
“Fake Reviews”.
It involves the websites or web
pages writing largely fake and biased negative
reviews of a person or product, while promoting
themselves or their chosen products.
Meaning, they are actually doing all this to MAKE
MONEY from another product (product B) while tearing
down the competitor’s product (product A).
It happens everywhere, not only in the Internet
Marketing niche.
It’s a strategy that works as many people are misled
by and fall for these “reviews”. So they keep
appearing and continuing.
Most of these website owners also tend to target popular brands and products –
simply because there’s traffic from people searching
for them.
Unfortunately, like many, I've
been a victim of such websites too. Here are
a few examples...
These websites are all manipulating you by using FAKE REVIEWS to profit from you
- beware of them!
(Especially if they're using
any of the tell-tale signs which I've shared with
you below)
So lets look at how you can spot fake reviews so that
you’re in the know…
How To
Spot Fake Reviews: 3 Tell-Tale Signs
Tell Tale Sign #1:
Targeting Popular Gurus, Brands And Products
Fake reviews are often targeted at popular gurus,
brands and products because they have huge traffic
and search volume, ie. demand. In fact, this is the
only way the strategy can be effective.
Tell Tale Sign #2: Bashing One Product To Promote
Another
If someone is bashing a product or products
unfairly, only to recommend another “better” product
that he or she is making a commission on, then it’s
likely a fake review.
Some of these website owners also go as far as to
promote themselves as a more credible and
trustworthy alternative, as the other guru or brand
is seen in a bad light based on their “reviews”.
Tell Tale Sign #3: Multiple Search Engine
Rankings
As mentioned, the way this works is by targeting
popular keywords that describe their competitors’
names and products.
They then try to rank for these multiple keywords on
the search engines to get traffic.
Think about it, why would another website try so
hard to rank and get traffic for OTHER people’s
names and product names on the search engines? They
should be ranking their own names and products!
The very fact they do this shows you
they are using fake reviews as a strategy to make
money.
Hope this article will give you a deeper insight and
clearer perspective when you next look at a review!
Sincerely,
3 Awesome Tools That You Can Use For Your Market
Research!
Before you start building your
online business, it is very important to do your
research carefully.
A lot of newbies just jump
into the market that they think will allow them to
profit. That is ONE BIG Mistake that you need to
avoid.
You need to lay a strong
foundation for your online business by doing a
thorough research for the market that you like to go
into.
Here are some of the tools that that you can rely
on.
1) Google Keyword Planner
This is a must have tool that is free. All you need
is to have a Google Account. It had been updated
recently and the search volume is now presented in
ranges instead.
*Tip: If you are signing in to AdWords for the first
time, it will ask you for credit cards details,
assuming that you are going to use AdWords for
advertising. You can skip these steps and go
straight to “Tools” and go to keyword planner
straight.
2) Ubersuggest
Ubersuggest is a very interesting keyword tool that
search for autocomplete and autosuggest behavior.
You can search keyword based
on Web, Images, Shopping, YouTube and News and
location. It gives you a pretty good idea what
people are searching for if you do not know where to
start.
For example, I searched for
“How to” based on YouTube and in United States. It
generated a list of keywords and after that you can
do a further research on the keyword that interests
you.
3) Facebook
That’s right! Facebook actually has a very extensive
search function. This is especially important if you
intend to use Facebook Ads to promote your business.
Hence, you need to know if
there is a demand or interest in the product or
service that you are offering. For example, you can
search for “How to play pokemon” if you are selling
pokemon related products and discover if there are
any groups or fanpage that you can target at.
I hope that you are able to make use of the 3 tools
that I have recommended above.
7 Strategies To Create Great Content!
Lets talk about blogging!
Firstly, blogs have “evolved” over time. In the
past, it gained popularity when many people started
using blogs as their personal online journal.
After that, it transited into
a more organizational use and many people started
using them for business purposes as well.
However, I feel that “real blogs” are meant to be
more personal in both presentation and approach,
with a less corporate feel.
Blogging is about sharing your
passions and thoughts, and at the same time,
monetizing the platform too so you can make money.
Hence, I usually encourage my
students to use blogs as a platform to start their
online business as it is simple, personal and very
easy to start with.
However, it’s all about consistency and to be able
to blog continuously is not an easy task. This is
especially so if you’ve a day job and busy schedule.
You also need to ensure that what you’re blogging
about have an impact. Meaning, it has a purpose,
quality and hopefully, highly informational and
educational. Fact is, if your blog’s content is not
too good, it just reflects negatively on yourself.
This is so important that I’ve decided to list down
the SECRETS to always creating good, purposeful and
informational content for your own blog…
Lets look at 7 simple strategies to do just that!
Reviews
You can do review type blog post.
Most of the time, you will be doing a product
review.
This can be applied to many things, from reviewing
food which you commonly see on food blogs (which are
very popular) to reviewing a movie you’ve just
watched, to a software that you’re promoting.
As you can tell, there are
many different topics and options to choose from.
Most importantly, talk about a topic you like and
have a passion for!
Within the review post, you can summarize the
overall benefits of the product and discuss what you
like or dislike. You can also include thoughts about
how the experience or product can be improved.
How To Tutorials
“How to tutorials” posts are very
popular these days. This is because it can be very
valuable to the readers, especially when they get to
learn about a topic they are seeking information on.
“How to tutorials” posts usually
provide step-by-step guidelines on how a topic works
or how to do a specific task. For example, a post
about how to upload website files onto the internet
using FTP, or a post about how to use Excel.
Again, most times you can then recommend a relevant
product or service (your own or affiliate product)
as a complete solution to the readers. This way you
get to monetize your content!
Videos
Another popular type of blog post content you can
create is videos.
Video is simply another content format, which can
sometimes be easier than writing and typing.
You can also record a personal video to discuss,
comment about a topic or teach something. A good
idea is to do a “how to video tutorial” instead
which is more effective in terms of presentation
than text.
For example, it can be an on screen capture type of
video to do a specific task, or you speaking over a
powerpoint presentation and recording it. Both
methods can be done with software tools like
Camtasia or Camstudio.
Personal Experiences
Share your own personal
experiences are one of the best types of blog post
you can create. Again, it can be very varied on
different topics. Just be careful what you say
though, especially if it’s something controversial
or illegal.
What I’m recommending though is to share your
personal experiences on an educational topic
instead. For example, what I do is share my own
internet business experiences, successes and
mistakes so that others can learn too.
Sharing your personal experiences will also add a
huge human touch to your blog and cultivate a deeper
relationship with your readers.
Industry News And Articles
You can also blog about industry news and articles.
This can easily be done by sharing news and content
from authoritative websites in your niche, giving
credit to the source at the end.
For example, if your business is about social media,
you can look out for the latest updates on Facebook
and share them with your readers. This saves people
time and effort.
Other People’s Content
I know we’re all lazy so besides coming up with your
own content, you can share other people’s content!
This is very similar to the previous strategy but
for this specific strategy, you would also want to
add your own opinions and tips as an “add on”.
Current Trends
One of the most popular blogging strategy is to blog
about current trends in your topic or niche. People
get excited about trends and they also want to be
updated constantly and always be “in the know”.
Businesses and individuals are also riding on such trends by leveraging
them for content, videos and more.
I hope you enjoyed, and most
importantly, benefited from this content!
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